Why Your Brand Needs More Video

Videos are one of the important strategies that brands often prefer in content marketing. Marketers and experts are using videos gradually in a variety of ways to promote and sell services and products. 

Today, Gen-Z forms 40% of all consumers. According to research, an individual from the Z generation spends at least 3-4 hours a day watching videos. Therefore, videos are the best way to reach Gen Z. Also many social media networks support video sharing and encourage video content with their new features. Moreover, some of the most popular social media platforms are optimized for visual content. For example, Facebook aims to become a video hub through its 360-degree videos. In 2020, Facebook announced that 15% of the content posted by users consists of videos and that these video posts have the highest organic engagement on Facebook. Instagram also announced that it is not just a photo-sharing channel with its latest statements. So, we can say that Facebook and Instagram prioritize original videos in user feeds. This means videos have the potential to reach much further than any other kind of advertising post. 

When we look at YouTube platform, over 1 billion hours of content are watched in the world every day, and 5 billion new video contents are added to the platform every day. LinkedIn states that video posts are shared 20 times more than other content formats. It is possible to see similar data in video-based applications such as TikTok and Snapchat. If you are still not convinced to add video formats to your marketing strategies, you will be convinced after this blog post. We explained why your brand needs more videos under five headings. Let’s start!

  1. Build a Strong Connection and Trust

“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”

In digital marketing, video content is one of the strategic methods used to strengthen communication with the consumer. The intimacy that cannot be established in written language can be established through videos. Today, thanks to video-sharing types such as live broadcasts, reels, and stories that allow you to directly address your target audience, there are many ways to communicate with followers. By choosing the most suitable method for your brand, you can strengthen your communication with your community on social media and build trust. All content marketing strategies are based on trust and are planned to build long-term customer relationships. Today, some consumers still have doubts about purchasing products or services online because of past experiences. Therefore, video content not only strengthens the communication between the user and the brand but also contributes to the formation of trust. And this situation reflects very positively on sales… Researches show that 57% of consumers give more confidence in purchasing videos from the internet.

2. Google Loves Videos 

“83% of video marketers say video has helped increase the average time their visitors spend on the page” 

Yes, Google likes video content. It even prioritizes video content and gets them watched. If you have a video embedded on your website, you’re 53 times more likely to show up first on Google. A video is an effective tool for earning new website traffic and keeping visitors on a site longer. In other words, the videos you add to your page help the user increase the time spent on your site. 

Being on the site for a longer period creates trust in terms of Google bots. Thus, longer exposure builds trust and signals search engines that your site has good content. In this way, search engines conclude that your site has strong, shareable, and useful content. 

Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. Video also helps SEO. At this point, it is important to optimize your videos for SEO on Youtube or in different media. Using video to your SEO advantage is as easy as tagging your video, using keywords in the text, and utilize the video transcript. Also add a link back to your website, services, and products. Thus, you can easily increase the user traffic to your site.

3. Explain A Lot More In A Short Time 

“72% of consumers would rather watch a video about a product than read a product description.” 

Video Marketing is the most effective marketing method in terms of delivering the message you want to give to the user. Internet users are now quite impatient. It is now very difficult to attract the attention of users and get them to take action with written texts. Because of the rush in our daily life, no one has time to read long product descriptions or dig deep into services. So customers want to see the product in action.

 According to research, 98% of internet users use videos instead of reading text when they want to learn about a service or product. That’s why video content is a great tool for users to learn and get information. Moreover, video consumption is effortless enough and super easy to consume. It is possible to make product promotions more fun and much more effectively through videos.

4. Videos Increase Engagement and Encourage Social Shares

“59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. 92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined”

As videos attract the attention of users more, engagement rates are higher. Video marketing could be reached the right target audience. Statistics show that videos receive more views and likes than text or image posts across all social media platforms. This means that publishing videos are the sure-fire way to get more people to see your content. And also videos have the potential to reach much further than any other kind of advertising post. Moreover, videos that can be consumed quickly are shared and commented on much more by users due to their fun and effortless nature. So, video is one of the top shared pieces of content on social media. If your video is relevant to your audience, they will share it with their friends who they think it will be useful for. 

Research shows that at least 70% of social media users share a brand’s video. In addition, 97% of consumers say they would be happy to share an interesting video of a brand. But Internet users see many videos while they’re scrolling down their feeds. So, you have to keep in mind that your videos need to be relevant and engaging. If you want them to stop and watch, give them likable, shareable, and powerful content.

  1. Convert and Sell

“…having video content on your landing page can increase your conversion rate by 80% and more.”
More than half of marketers agree that video content is very effective in their purchase funnel. Converting social media or internet users into paying customers is the ultimate goal of marketing. Video has the power to show and promote products in ways text and photos can’t, making it a key tool in the sales process. According to data from Forbes, 90% of consumers state that video “helps them make their purchasing decisions.” While digital ads and email marketing are helpful tools to create customer touchpoints during the buyer’s journey, video is a more compelling, dynamic media that helps brands tell a better story. Based on statistical data, marketers claim that 74% of people who see a product through video content in daily life will buy it.